BOYS & GIRLS AAU BASKETBALL

AAU CLUB CODE: WYa8ac

Serving youth throughout western MA & beyond since 2010

Some clubs recruit good players. They select players with the ability to win immediately. They have a "win at all costs" attitude fueled by pressure from the club, the parents, the coach's own ego, or a combination of all three. They take a short-term approach to development by selecting the biggest, strongest and fastest athletes and playing them extensive minutes at the expense of other players.

Other clubs create good players. All clubs want talented players. However, some clubs will take players who may not be as advanced as others yet possess the physical and psychological qualities to become elite. They are reliable, motivated, coach-able, and maintain a strong work ethic. Perhaps these players have not yet grown or matured, or they haven't been exposed to high level coaching. 

Know the difference. One gets results today, the other builds for the future. Lots of teams and coaches can win with great talent, but few can mold talent, build confidence and develop skilled winners.

Mass Fusion develops players. We've been doing it for 10 years.

It's not what players can do for us, but what we can do for players.